Clear, targeted sales communications that cut through the noise to win and keep clients

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Effective writing for business development

Who is it for?
Anyone in sales and business development who wants to grow their pipeline and maintain client relationships.

What level is it for?
Every level. We’ll tailor the content to your needs and experience.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses so what you get fits your needs exactly.

Let’s talk about your course

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In this age of information overload, sales and business development professionals need to be able to write in a way that cuts through the clutter with a refined and engaging offering.

Winning business is more than bids and tenders. But from prospecting emails to customer retention – and many of the touch points in between – your team’s writing skills are still central to your key growth activities.

This practical course will show your team how to approach new prospects, establish and maintain relationships and outline your solutions by email. They’ll learn how to use clear and appropriate language to efficiently demonstrate the unique, discernible value you can provide.

If it fits your strategy, we can also include modules on writing thought leadership, pitching and presenting and using social media in the sales process.

As with all our courses, every delegate will receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and ensures the training meets the delegates’ precise needs.

By the end of the training, attendees will be able to:

use subject lines to get their emails opened
translate features and USPs into clear benefits that solve your prospects’ problems
identify and communicate relevant win themes
write engaging prospecting emails that put the client first
write communications that reinforce relationship-building done in person – but also stand on their own
use the appropriate tone and language
write for varied audiences
pitch technical information at the right level
create effective summaries.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

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