Live online or face-to-face training

Clear, targeted sales communications that cut through the noise to win and keep clients

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Effective writing for business development

Who is it for?
Anyone in sales and business development who wants to grow their pipeline and maintain client relationships.

Non-native English speakers on your team? See if our course is suitable.

What level is it for?
Every level. We’ll tailor the content to your needs and experience.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

The cost will depend on a few different factors. See how our pricing works here.

Let’s talk about your course

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In this age of information overload, sales and business development professionals need to be able to write in a way that cuts through the clutter with a refined and engaging offering.

Winning business is more than bids and tenders. But from prospecting emails to customer retention – and many of the touch points in between – your team’s writing skills are still central to your key growth activities.

This practical course will show your team how to approach new prospects, establish and maintain relationships and outline your solutions by email. They’ll learn how to use clear and appropriate language to efficiently demonstrate the unique, discernible value you can provide.

If it fits your strategy, we can also include modules on writing thought leadership, pitching and presenting and using social media in the sales process.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.

We can run this course remotely online or in person at your workplace or choice of venue.

By the end of the training, attendees will be able to:

use subject lines to get their emails opened
translate features and USPs into clear benefits that solve your prospects’ problems
identify and communicate relevant win themes
write engaging prospecting emails that put the client first
write communications that reinforce relationship-building done in person – but also stand on their own
use the appropriate tone and language
write for varied audiences
pitch technical information at the right level
create effective summaries.

Learn all about this course

Get the full in-person course guide (PDF)

Get the full remote-learning course guide (PDF)

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Enquire about this course

Call +44 (0)1273 732 888 or send us a message