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Who is it for?
Anyone in sales and business development who wants to grow their pipeline and maintain client relationships.
Non-native English speakers on your team? See if our course is suitable.
What level is it for?
Every level. We’ll tailor the content to your needs and experience.
When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)
Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.
Your course can also be part of a blended programme that will support your team in changing their writing for good.
The cost will depend on a few different factors. See how our pricing works here.
Let’s talk about your course
In this age of information overload, sales and business development professionals need to be able to write in a way that cuts through the clutter with a refined and engaging offering.
Winning business is more than bids and tenders. But from prospecting emails to customer retention – and many of the touch points in between – your team’s writing skills are still central to your key growth activities.
This practical course will show your team how to approach new prospects, establish and maintain relationships and outline your solutions by email. They’ll learn how to use clear and appropriate language to efficiently demonstrate the unique, discernible value you can provide.
If it fits your strategy, we can also include modules on writing thought leadership, pitching and presenting and using social media in the sales process.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.
By the end of the training, attendees will be able to:
Learn all about this course
Get the full in-person course guide (PDF)
Get the full remote-learning course guide (PDF)
What our delegates say about us.
Jack was fantastic and made it really fun and engaging for a diverse group.
Jess Gillett, Unicorn Training Group
Good course delivered at a good pace which covered lots of relevant info.
Alex Byrne, Crown Commercial Service
Fantastic, interactive course. It will improve my persuasive writing.
Dawn Hare, Crown Commercial Service
I found the course very engaging and I will be applying the skills I have learnt at work.
Bansi Shah, Unicorn Training
What our delegates say about us
Unique pre-course analysis
Full course customisation
Over 19 years' experience
Our expert trainers
We analyse the writing of every attendee on the course according to 15 different areas. This means our trainers will have a solid understanding of the writing issues of every one of your people – before anyone even enters the training room. It's a method unique to Emphasis that's successfully helped around 50,000 professionals across the world.
You have access to our dedicated helpdesk for a year after your course.
You will also receive regular free tips and resources by email. We also offer optional post-course coaching clinics.
Our specialist learning designers work hard to create a programme that’s customised exactly to the problems your team are facing.
We’ve helped improve writing and communications skills for over 50,000 delegates and we’ve worked with over 5,000 companies – including many just like yours. See our case studies here.
We make sure to match the right trainer to your organisation, meaning you can rely on getting someone with the best skills, approach and experience to solve the challenges your team are facing.
All our trainers and consultants have years of professional experience in writing, editing and communications. And every one goes through a six-month onboarding process to ensure they can effectively and engagingly deliver that expertise to you in the training room.
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Let us build the course for you