Writing to influence policy

Who is it for?
Anyone who has to write to inform or advise policymakers at governments, public bodies, NGOs, think tanks, charities or any other organisation.

What level is it for?
Any level. We tailor the content to meet participants’ experience and needs.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses so what you get fits your needs exactly.

Let’s talk about your course

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Turning in-depth research into compelling reports that will influence policymakers requires a clear, concise and persuasive writing style.

We’ll help your team to identify their key messages and the ‘so what’ factor in the reports they write to inform and influence policy. By profiling their audience and learning how to adapt their writing for their intended readers, your team will make sure their research and analysis will be understood – and acted on.

And we’ll use examples of your organisation’s documents to create relevant, targeted materials that address your team’s challenges and goals.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

By the end of the training, attendees will be able to:

identify compelling key messages and put recommendations up front
strip out overly academic writing and adopt a succinct, punchy style
write in clear, straightforward language suited to the intended readers
plan and build an effective structure in order to inform
construct a persuasive argument in order to influence
know what to put in – and what to leave out – to make their case
use graphics and data effectively to support the narrative
write in a consistent voice, using your house style as necessary
ensure accuracy in their punctuation and grammar.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

Call +44 (0)1273 732 888 or send us a message