Writing for marketing
Specialist guides and resources to help you create compelling marketing content on every channel
Contents
Featured
How to promote and market training courses
How to write a winning marketing proposal [with presentation template]
Thought leadership: what it is, how to do it and why your company needs it
How to create a no-stress social media strategy
How to create an effective and sustainable social media plan [with template]
How to create social media guidelines [with free template]
All articles
How to write an irresistible email CTA [with examples]
One big reason lawyers should do more thought leadership (and three common ways to get it wrong)
How to create a B2B email strategy (that supports your overall content strategy)
An actionable guide to omnichannel content strategy
The importance of storytelling in business writing and how to do it well
A practical guide to creating brand tone of voice guidelines (that people will actually use)
How to write a press release [with free template]
How to get your press release picked up by a journalist
How to sell yourself on LinkedIn
Useful resources
Case studies
See how we’ve helped our clients
