Developing value propositions and key messaging

Find the messages that will speak to your prospect to increase the odds of winning your next bid
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How it works

Bids that win have messaging that convinces your prospective customer that you recognise and can solve their driving issues. We can work with you to develop the best value propositions, theme statements and other key messaging to ensure your next bid speaks to what your prospect cares about most.

Building on your win strategy and using your customer and competitor insights, we will develop messaging that is clear, concise and compelling – and tailored to this opportunity.

To do this, we will ask you to provide details of your win strategy by either supplying us with your documented win plan or briefing our consultant. Our expert bid consultant will then work collaboratively with at least one key member of your bid team (such as the bid manager or opportunity owner) to pinpoint the messaging most likely to land the deal.

We can also help you to map this targeted messaging to the relevant parts of the bid submission – making it easier to develop an optimised proposal.

How long will it take?

A half-day or a full day is typical. It will depend on the size of the bid and how complete your win plan is.

Where does it happen?

We can perform and deliver this work remotely.

What are the next steps?

Use the form below to send us a message or book a consultation call to gain clarity into your current challenges and discover how we could help.

Get in touch

Call +44 (0)1273 732 888 or send us a message