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Identify and shape stories that will help you inspire, educate and influence

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Storytelling for business course

Who is it for?
Anyone who needs to inspire and influence others, including leaders, trainers, coaches and sales and marketing people.

This course can also be tailored for those needing to explain technical issues in a way that is simple and memorable.

Non-native English speakers on your team? See if our course is suitable.

What level is it for?
Any level. We tailor the content to meet participants’ needs, roles and backgrounds.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

The cost will depend on a few different factors. See how our pricing works here.

Let’s talk about your course

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The stories we heard as children helped us to understand and find meaning in the world around us. As adults, we can harness the power of storytelling to grow our brand and our business.

This storytelling for business course explores how stories are key to connecting with prospects, clients, customers and colleagues – to inspiring, influencing and being remembered. It will show your team how to find the right stories to tell and how to shape and deliver them for maximum effect.

Storytelling is an invaluable skill in a wide range of roles and contexts, from coaching and mentoring to corporate leadership, and from technical training to marketing, PR and sales. Whichever area your team work in and whatever their goals, we can adapt this course to meet them – and we’ll build highly relevant materials using real-life examples of your organisation’s documents.

A key feature of our training is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

By the end of the training, attendees will be able to:

identify what will make a good story
be clear on objectives and key messages before they start
write openings that arouse the reader’s or audience’s curiosity
communicate emotion in their storytelling
build a sense of suspense
use an engaging and appropriate tone
end with a positive and memorable takeaway message
deliver their stories to an audience.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

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