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Write with authority and impact to build your reputation and influence the future of your industry

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Writing inspiring thought leadership articles

Who is it for?
Any team who have to write thought leadership articles, knowledge papers or white papers.

Non-native English speakers on your team? See if our course is suitable.

What level is it for?
Any level. We tailor the content to meet participants’ experience, needs and specialist field.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

The cost will depend on a few different factors. See how our pricing works here.

Let’s talk about your course

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An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical.

This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.

We can run this course remotely online or in person at your workplace or choice of venue.

By the end of the training, attendees will know how to:

turn in-depth research and knowledge into compelling thought leadership articles
plan articles with their target readers in mind
be ready with content so they can be first to comment at the critical moment
ensure key points are communicated to the reader – not buried at the end
capture attention from the start and leave readers with a memorable ending
use journalistic techniques to hook readers and make well-worn content engaging in new ways
cut waffle and abstractions to write with authority and make an impact with thought leadership that stands out
construct a persuasive argument to influence other industry leaders.

Learn all about this course

Get the full in-person course guide (PDF)

Get the full remote-learning course guide (PDF)

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We're also FSQS registered. FSQS is a third-party compliance and risk assessment trusted by some of the largest banks, building societies and insurance companies in the world.

Enquire about this course

Call +44 (0)1273 732 888 or send us a message