Writing inspiring thought leadership articles

Who is it for?
Anyone who has to write thought leadership articles, knowledge papers or white papers.

What level is it for?
Any level. We tailor the content to meet participants’ experience, needs and specialist field.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Let’s talk about your course

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An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical.

This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.

By the end of the training, attendees will know how to:

turn in-depth research and knowledge into compelling thought leadership articles
plan articles with their target readers in mind
be ready with content so they can be first to comment at the critical moment
ensure key points are communicated to the reader – not buried at the end
capture attention from the start and leave readers with a memorable ending
use journalistic techniques to hook readers and make well-worn content engaging in new ways
cut waffle and abstractions to write with authority and make an impact with thought leadership that stands out
construct a persuasive argument to influence other industry leaders.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

Call +44 (0)1273 732 888 or send us a message