Writing inspiring thought leadership articles
An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical.
This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.
By the end of the training, attendees will know how to:
|turn in-depth research and knowledge into compelling thought leadership articles|
|plan articles with their target readers in mind|
|be ready with content so they can be first to comment at the critical moment|
|ensure key points are communicated to the reader – not buried at the end|
|capture attention from the start and leave readers with a memorable ending|
|use journalistic techniques to hook readers and make well-worn content engaging in new ways|
|cut waffle and abstractions to write with authority and make an impact with thought leadership that stands out|
|construct a persuasive argument to influence other industry leaders.|
Learn all about this courseGet the full course guide (PDF)