+44 (0)1273 732 888
Who is it for?
Anyone who has to write thought leadership articles, knowledge papers or white papers.
What level is it for?
Any level. We tailor the content to meet participants’ experience, needs and specialist field.
When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.
Flexible, typically one day.
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.
Let’s talk about your course
An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical.
This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.
By the end of the training, attendees will know how to:
Learn all about this course
What our delegates say about us.
Very useful course and specific to what I will be doing. Reader-centred writing was extremely useful.
Kate Betteridge, Clyde & Co
It was great that it was tailored to include examples of your own writing.
Athena Peppes, Accenture
Thank you very much for a brilliant course!
Renata Fulinova, EY
Looking forward to reflecting, practising and picking up at a later date through coaching.
Nicola Walsh, King's Fund
It was invaluable to be able to do it in person.
Sara Wahlberg, EY
The instructor was very helpful and engaging. I really enjoyed the session.
Elise Heffelfinger, EY
What our delegates say about us
Unique pre-course analysis
Full course customisation
Over 19 years' experience
Our expert trainers
We analyse the writing of every attendee on the course according to 15 different areas. This means our trainers will have a solid understanding of the writing issues of every one of your people – before anyone even enters the training room. It's a method unique to Emphasis that's successfully helped around 50,000 professionals across the world.
You have access to our dedicated helpdesk for a year after your course.
You will also receive regular free tips and resources by email. We also offer optional post-course coaching clinics.
Our specialist course developers work hard to create a programme that’s customised exactly to the problems your team are facing.
We’ve helped improve writing and communications skills for over 50,000 delegates and we’ve worked with over 5,000 companies – including many just like yours. See our case studies here.
We make sure to match the right trainer to your organisation, meaning you can rely on getting someone with the best skills, approach and experience to solve the challenges your team are facing.
All our trainers and consultants have years of professional experience in writing, editing and communications. And every one goes through a six-month onboarding process to ensure they can effectively and engagingly deliver that expertise to you in the training room.
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