Get your messaging right and keep your internal stakeholders engaged

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Writing for internal audiences

Who is it for?
Anyone who needs to write for internal stakeholders, in any kind of organisation.

What level is it for?
Any level. We tailor the content to meet participants’ needs, communications and backgrounds.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Let’s talk about improving your internal communications

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Keeping your internal stakeholders engaged with your communications can help boost staff-retention levels, increase productivity and minimise risk from non-compliance with key internal procedures.

It’s as important to get your messaging right internally as it is when dealing with the public, customers or the media.

On this course, we’ll show your team how to do this, whether they’re writing emails, producing an internal newsletter, creating user guides for staff or updating the company intranet.

They’ll learn essential techniques, including writing with empathy for employees, achieving positive outcomes when delivering bad news and writing for different channels, such as intranet, instant messaging and email.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.

By the end of the training, attendees will be able to:

strip away the jargon to make content accessible and easy to read for all internal audiences
engage their audience and put key information first
build a logical structure for all internal communications
think about the audience they are writing for (such as the level or location of staff) and tailor their internal communications accordingly
use different channels more effectively
deliver key messages – whether good or bad – in a way that achieves a positive response from your employees
avoid common grammar traps and proofread communications for errors.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

Call +44 (0)1273 732 888 or send us a message