Writing for the web course (London)
We all read content on the web. But, increasingly, professionals in almost any department are called on to write web content, too.
Web writing requires solid writing skills – skills you may have found you need to improve in. That’s why we’ve designed a day of targeted training that will dramatically improve the effectiveness of your web writing.
By the end of the training, you will know how to:
|win your readers’ attention by understanding the psychology of great headlines|
|engage your audience and put key information first|
|build a logical structure for all your web pages|
|make the most of links to create pages that are as useful as possible|
|write pages that your visitors will want to read|
|use search engine optimisation (SEO) techniques to get noticed by search engines|
|avoid common grammar traps and learn how to proofread pages for errors.|
Is this course right for me?
If your aim is to transform your writing for online audiences: yes. This course will give you a solid foundation in web writing –whether that’s blogs, intranet pages, marketing copy or anything else that fits in the four borders of a web browser.
And because your place will include our unique pre-course writing analysis, you can be sure you’ll get exactly the help you need. Your course trainer will have a detailed understanding of your business-writing challenges – before you even walk into the training room.
Learn all about this courseGet the full course guide (PDF)