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Who is it for?
Our press-release writing courses are ideal for comms or marketing teams, PR professionals or teams tasked with writing press releases.
Non-native English speakers on your team? See if our course is suitable.
What level is it for?
All levels. We’ll consult with you to tailor the content to your needs.
When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)
Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.
Your course can also be part of a blended programme that will support your team in changing their writing for good.
The cost will depend on a few different factors. See how our pricing works here.
Let’s talk about your course
Creating sharp and compelling press releases that will get journalists’ attention is key to gaining press coverage. It’s a challenging skill, with many parts to master. But doing so will be hugely valuable to your team – and your organisation.
This interactive and practical in-house training – developed with both journalists and PR professionals – will show your team how. They will learn everything they need to know in order to write effective press releases, understand what journalists are looking for and employ strategies that will give them the edge.
We’ll show them how to recognise ideas that truly qualify as news, and how to turn these into great stories.
They’ll learn how to craft succinct and readable content and write subject lines, headlines and intros that grab attention. They’ll understand the vital components and structure every press release needs. And they’ll discover the other crucial strategic steps to take, including planning media campaigns, building contacts and liaising with the press.
And we’ll tailor the materials to your challenges and goals, using real examples of your organisation’s media writing. So you can be sure the training will be directly relevant to your team’s real work – and they can be sure of how to apply the techniques as soon as they’re back at their desks.
All delegates will also receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.
By the end of the training, your team will know how to:
Learn all about this course
Get the full course guide (PDF)
What our delegates say about us.
Thank you for a brilliant course – it was insightful and I came away with things I can start implementing straight away.
Giorgia Paganuzzi, Shawbrook Bank
This was the most accessible and useful writing course I have ever attended.
Lauren Galloway, Ofcom
The take-away docs will be of great use to read and refer to when writing various pieces, so thank you :)
Natalie Moreno, Shawbrook Bank
I think that this course should be made compulsory for all colleagues in Ofcom.
Sinead Lee, Ofcom
Genuinely can't think of any part that wasn't useful – it was all brilliant.
James Slater, Ofcom
Great course. I will recommend to others.
Nathan Francis, Ofcom
I found the session very engaging, which is usually difficult over Zoom. Lots of real and relevant examples.
Faye Cooper, Shawbrook Bank
What our delegates say about us
Unique pre-course analysis
Full course customisation
Over 19 years' experience
Our expert trainers
We analyse the writing of every attendee on the course according to 15 different areas. This means our trainers will have a solid understanding of the writing issues of every one of your people – before anyone even enters the training room. It's a method unique to Emphasis that's successfully helped around 50,000 professionals across the world.
You have access to our dedicated helpdesk for a year after your course.
You will also receive regular free tips and resources by email. We also offer optional post-course coaching clinics.
Our specialist learning designers work hard to create a programme that’s customised exactly to the problems your team are facing.
We’ve helped improve writing and communications skills for over 50,000 delegates and we’ve worked with over 5,000 companies – including many just like yours. See our case studies here.
We make sure to match the right trainer to your organisation, meaning you can rely on getting someone with the best skills, approach and experience to solve the challenges your team are facing.
All our trainers and consultants have years of professional experience in writing, editing and communications. And every one goes through a six-month onboarding process to ensure they can effectively and engagingly deliver that expertise to you in the training room.
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