Live online or face-to-face training

Team training for sharp and compelling press releases that win journalists' attention

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Press-release writing course

Who is it for?
Our press-release writing courses are ideal for comms or marketing teams, PR professionals or teams tasked with writing press releases.

Non-native English speakers on your team? See if our course is suitable.


 
What level is it for?
All levels. We’ll consult with you to tailor the content to your needs.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.

Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

Cost
The cost will depend on a few different factors. See how our pricing works here.

Let’s talk about your course

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Creating sharp and compelling press releases that will get journalists’ attention is key to gaining press coverage. It’s a challenging skill, with many parts to master. But doing so will be hugely valuable to your team – and your organisation.

This interactive and practical in-house training – developed with both journalists and PR professionals – will show your team how. They will learn everything they need to know in order to write effective press releases, understand what journalists are looking for and employ strategies that will give them the edge.

We’ll show them how to recognise ideas that truly qualify as news, and how to turn these into great stories.

They’ll learn how to craft succinct and readable content and write subject lines, headlines and intros that grab attention. They’ll understand the vital components and structure every press release needs. And they’ll discover the other crucial strategic steps to take, including planning media campaigns, building contacts and liaising with the press.

And we’ll tailor the materials to your challenges and goals, using real examples of your organisation’s media writing. So you can be sure the training will be directly relevant to your team’s real work – and they can be sure of how to apply the techniques as soon as they’re back at their desks.

All delegates will also receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.

By the end of the training, your team will know how to:

identify ideas that are genuinely newsworthy
understand what journalists are looking for in a press release (as well as all the ways to guarantee their release will be ignored or deleted)
use the crucial structure every press release should have
write succinct, readable and engaging content
craft headlines, subject lines and introductions that grab the attention of time-pressed readers
nail the right tone and language
source and use powerful quotes to add authority and bring the story to life
ensure their grammar and punctuation are accurate, to keep from falling at the final hurdle
find target journalists, build contacts and liaise with the press (including through social media and the delicate art of selling in)
plan and launch effective media campaigns across different channels to support and supercharge their releases.

Learn all about this course

Get the full in-person course guide (PDF)

Get the full remote-learning course guide (PDF)

Enquire about this course

Call +44 (0)1273 732 888, send us a message or
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