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Plan and write attention-grabbing news content that builds your brand and spreads your message

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Writing newsletters and press releases

Who is it for?
Comms or marketing teams, PR professionals or anyone who has to write internal or external newsletters and press releases.

Non-native English speakers on your team? See if our course is suitable.

What level is it for?
Any level. We tailor the content to meet participants’ needs and experience.

When and where
Date arranged around you. We can train at your workplace, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

The cost will depend on a few different factors. See how our pricing works here.

Let’s talk about your course

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Does your organisation need to achieve press coverage or engage more effectively with its internal or external audience? If so, it won’t be possible without tight, confident and compelling writing.

Do your team know how to write a press release that will capture the interest of a time-pressed journalist? Do they know how to write newsletters that engage their audience, promote your brand and spread your message – or even move readers to act?

On this practical, interactive course, your team will learn how to write with impact, whether it’s for your company newsletter or a press release aimed at garnering national media attention. They’ll learn how to save time and maximise your investment by identifying what makes a good story and how to present it to grab attention, draw readers in and build interest.

And because we create bespoke materials using your organisation’s documents, you can be sure the training will be relevant and targeted.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

By the end of the training, attendees will know how to:

identify what does (and doesn’t) qualify as news
use the best structure for press releases that journalists will read
write introductions that will grab the attention of time-pressed readers
put key messages up front and engage their audience
choose and use quotes to give their copy authority, authenticity and life
write compelling headlines that make people read on
pitch their language and content to suit your audience
define and use the best tone of voice for your organisation and brand
write succinct and engaging content.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

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