0044 (0)1273 732 888
Psychology and linguistics
Posted by: Rob Ashton
02 / 09 / 24
I found myself in a strange situation recently – I was approaching a long Zoom call with genuine excitement. It was a webinar by an expert I’d just started following on social media and I was very keen to hear more of what he had to say. He started well, drawing me in with a […]
30 / 07 / 24
Telling someone they need help with their writing rarely lands well. You may be right. They may even agree with you. But they’ll still probably feel at least a little wounded if you point it out. The trouble is that, deep down, we think writing is something we should be able to just do – […]
23 / 07 / 24
One of the biggest dangers of relying on AI writing bots is perhaps not the most obvious. It’s not that what they produce is inferior to human writing. It’s that the opposite is true. Generative AI apps like ChatGPT or Microsoft Copilot can produce text that is often astonishingly realistic. They can write emails, outline […]
16 / 07 / 24
Most of us don’t like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though, this has very little to do with how we actually look. It’s because the face we’re seeing is not the face we see in the mirror […]
04 / 07 / 24
Let’s start out with a quick question. Look at the line on the left in the image below. Which one on the right do you think is most similar: A, B or C? It’s pretty obvious that the answer is C, right? Or so you’d think. Yet three out of every four participants in a […]
30 / 01 / 23
If you’re ever feeling down about what you’ve achieved in life, this surprising fact might cheer you up. You managed to rewire your own brain before you were ten years old. There – feel better now? You should. Mozart may have composed his first symphony when he was eight, but he has nothing on you. […]
Our newsletter contains proven advice and tips for transforming everything you write at work. Join over 4,000 professionals who receive our best advice for writing documents that help you achieve your goals.