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Psychology and linguistics
Posted by: Rob Ashton
10 / 03 / 20
No matter where you are as you read this, you spend most of your time living in the same place as I do: in your screen. We all live in our screens now. We wake and switch off the alarm on our phone and swipe to the news. We stare at social media as we […]
02 / 03 / 20
You know the story. An innocent chat over email or instant messaging turns fraught and ends, if not in tears, then in a tense exchange that leaves both parties irritated and distracted. It’s an all-too-familiar scenario. In fact, I spent hours a few months ago listening to similar, often toe-curling tales from clients and blog […]
09 / 05 / 19
Have you ever noticed how you are more likely to give in to temptation at the end of the day than at the beginning? If you’re on a diet, it’s generally after eight or nine at night that you tend to mysteriously find your hand in the cookie jar, not just after you’ve grabbed your […]
13 / 03 / 19
There’s one thing about reports that people never seem to talk about. Even after 21 years, and training more than 50,000 people to write well, I really can’t recall anyone bringing it up. And that secret is this: reading is hard. I don’t mean we find it difficult to read our email or text messages, […]
15 / 03 / 18
Mention writing skills to most people and they will roll their eyes before launching into a confession about how spelling/grammar/punctuation/all three have always been their weakest link. Yet, when they do, they’re missing the point. These things matter, for sure. An email full of typos or a poorly punctuated proposal will almost certainly undermine your […]
15 / 02 / 17
Most people think their driving is above average. That’s a statistical impossibility, of course, otherwise it wouldn’t be an average. Still, it’s what we believe. In one study, no fewer than 93 per cent of Americans questioned placed themselves in the top 50 per cent of drivers. This is an example of what psychologists call […]
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