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Reader-centred writing
Posted by: Rob Ashton
12 / 11 / 24
A colleague had a bizarre experience recently. While browsing the website of a well-known electrical-goods company, she idly clicked the Get Help button. But instead of taking her to an FAQ page or opening a live chat as she’d expected, to her horror, the button started a live video call. Suddenly, she found herself facing […]
22 / 04 / 24
People read your documents until they can stop. Then they do. But that’s not because we have limited attention spans. The truth is that we can focus for hours as long as something grabs our attention and doesn’t let go. Just ask anyone who’s ever binge-watched a Netflix box set. Turn off Most work […]
29 / 06 / 22
As you read this, a miracle is happening. Your eye is detecting dots and squiggles on the screen in front of you and your brain is translating them into a voice in your head. Just glancing at your phone or clicking a link in an email is enough to fire up an entire network […]
13 / 03 / 19
There’s one thing about reports that people never seem to talk about. Even after 21 years, and training more than 50,000 people to write well, I really can’t recall anyone bringing it up. And that secret is this: reading is hard. I don’t mean we find it difficult to read our email or text messages, […]
15 / 03 / 18
Mention writing skills to most people and they will roll their eyes before launching into a confession about how spelling/grammar/punctuation/all three have always been their weakest link. Yet, when they do, they’re missing the point. These things matter, for sure. An email full of typos or a poorly punctuated proposal will almost certainly undermine your […]
Posted by: Catie Holdridge
14 / 09 / 17
We’ll go wherever the training need is – whether that’s Norwich, New York or the Netherlands. But even we were surprised to get a call from a tiny Buddhist country in the Eastern Himalayas. That call was from nobody less than Chewang Rinzin, the Deputy Chamberlain to His Majesty the King of Bhutan. It quickly became […]
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