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Reader-centred writing
Posted by: Rob Ashton
29 / 06 / 22
As you read this, a miracle is happening. Your eye is detecting dots and squiggles on the screen in front of you and your brain is translating them into a voice in your head. Just glancing at your phone or clicking a link in an email is enough to fire up an entire network […]
13 / 03 / 19
There’s one thing about reports that people never seem to talk about. Even after 21 years, and training more than 50,000 people to write well, I really can’t recall anyone bringing it up. And that secret is this: reading is hard. I don’t mean we find it difficult to read our email or text messages, […]
15 / 03 / 18
Mention writing skills to most people and they will roll their eyes before launching into a confession about how spelling/grammar/punctuation/all three have always been their weakest link. Yet, when they do, they’re missing the point. These things matter, for sure. An email full of typos or a poorly punctuated proposal will almost certainly undermine your […]
Posted by: Catie Holdridge
14 / 09 / 17
We’ll go wherever the training need is – whether that’s Norwich, New York or the Netherlands. But even we were surprised to get a call from a tiny Buddhist country in the Eastern Himalayas. That call was from nobody less than Chewang Rinzin, the Deputy Chamberlain to His Majesty the King of Bhutan. It quickly became […]
Posted by: Jacob Funnell
06 / 07 / 17
As soon as you type a word, you’ve put something out there that you can be judged on. Are you a competent professional? Are you clever? Are you the kind of person who should be taken seriously? From lawyers at top City law firms and project managers in the public sector to bid writers for […]
30 / 06 / 16
How can you make your writing engaging? Or, more specifically, how can you make your business writing engaging? Why, surely that’s a contradiction in terms! Right …? A lot of people do seem to make a distinction between 1) Work Writing, and 2) Pretty Much Every Other Kind of Writing. It essentially amounts to this: […]
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