0044 (0)1273 732 888
Choose your words wisely
Posted by: Rob Ashton
07 / 10 / 24
If you ever struggle with writing at work, take comfort in knowing that to do it at all should be impossible. In fact, the whole idea of communicating through the written word sounds preposterous when you break it down. If someone were to pitch it as a business idea on Dragons’ Den or Shark Tank, […]
29 / 04 / 24
Getting someone to read a document is often a bit like pushing a car that won’t start. You have to overcome a ton of inertia at first. But it then takes much less effort to keep them moving. You’re already halfway there if you can get them to read the first few sentences. That’s why […]
22 / 04 / 24
People read your documents until they can stop. Then they do. But that’s not because we have limited attention spans. The truth is that we can focus for hours as long as something grabs our attention and doesn’t let go. Just ask anyone who’s ever binge-watched a Netflix box set. Turn off Most work […]
15 / 04 / 24
One of the biggest business-writing myths has to be that shorter is always better. ‘Less is more,’ say those who claim to be in the know. Keep it brief and people will thank you. To be fair, this advice comes from a good place. And, like most myths, it does have some basis in truth. […]
03 / 04 / 24
Imagine you’ve just got a text from a friend. Which of these two messages would you react to more strongly? A: ‘The forecast doesn’t look great today.’ B: ‘The forecast is heavy rain and winds of up to 45 mph this afternoon.’ Most people would probably say version B, because it’s far more specific. Granted, […]
20 / 02 / 24
Have you ever noticed how something strange happens whenever we sit down to write a document? In person, we might be able to explain even the most complex of topics in relatable, everyday language. But as soon as we fire up Word, phrases mysteriously appear on our screens that we’d never use face to face. […]
Our newsletter contains proven advice and tips for transforming everything you write at work. Join over 4,000 professionals who receive our best advice for writing documents that help you achieve your goals.