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Advice and tips
Posted by: Stephanie Joy Hubbard
31 / 08 / 22
Content really does rule the world. It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. And today, the most successful content strategies are omnichannel. They’re the ones that create a seamless journey for the customer across all channels and touchpoints, on- and offline. In this […]
Posted by: Rob Ashton
29 / 06 / 22
As you read this, a miracle is happening. Your eye is detecting dots and squiggles on the screen in front of you and your brain is translating them into a voice in your head. Just glancing at your phone or clicking a link in an email is enough to fire up an entire network […]
Posted by: Kathy Gemmell
25 / 03 / 22
We write at work not for writing’s sake, but to make things happen – to get our jobs done. But to do this successfully, you have to take your focus off yourself. You have to think about your reader and what will make this document work well for them. And that takes some planning. When […]
21 / 02 / 22
When you want the world to know about your event, news, product, brand or service, you’ll be aiming for press coverage. That means getting your story picked up by journalists. The first step to achieving that is, of course, writing a great press release. But that’s just the beginning: now you need to get strategic. […]
Posted by: David Cameron
21 / 12 / 21
Does this sound familiar? You’ve had a request from your board of directors for an update about something you’re working on. You go back to them for more information about what they want. But they’re busy and their support team just repeats the information you already have. How do you create something quickly that meets […]
Posted by: Gary Woodward
29 / 11 / 21
Writing a good job ad is a fine art – and a trickier task than it can seem on the surface. You want to write something that gets people excited to apply. You’d probably like to make your organisation look and sound good. But ultimately, you want to attract the right person to the role. […]
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