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Advice and tips
Posted by: Rob Ashton
01 / 03 / 18
Word counts are a feature common to business and academic writing alike. ITTs (invitations to tender) commonly specify a word limit for key sections. And while an essay or a doctoral thesis usually come with a word minimum, the reality is that it quickly becomes a target. On the face of it, that should be […]
Posted by: Stan Carey
07 / 11 / 17
It’s a sad fact that most business documents simply don’t hit their mark. Too often they fail to make vital messages clear, prompt action or even inspire confidence in the writer’s professionalism. But reports and other documents that do work tend to have something in common – smart editing. Effective documents didn’t always start […]
Posted by: Catie Holdridge
11 / 10 / 17
The English language is littered with grey areas and apparent paradoxes that cause confusion. One of our former delegates, Richard, got in touch to ask our advice on just such a troublesome topic. Hello Emphasis What do you think of this sentence? ‘We need to balance the need for security with the ability of the […]
Posted by: Doug Nel
15 / 09 / 17
Empathy: a lovely fluffy word, isn’t it? Touchy. Feely. Soft. Perhaps with hints of being rather passive – even submissive. When it comes to business, though, it’s time to banish such banal notions. Why? Well, because this so-called soft quality seems to have an essential role as a customer-service clincher, a killer sales technique, a […]
07 / 07 / 17
Do you need to write practice or practise? The short answer is, it depends. Many find it tricky to know when to use one or the other. So, in order for you to be able to practise using the right one every time, let’s look at the facts. Are you American? If you’re American, or […]
Posted by: Jacob Funnell
06 / 07 / 17
As soon as you type a word, you’ve put something out there that you can be judged on. Are you a competent professional? Are you clever? Are you the kind of person who should be taken seriously? From lawyers at top City law firms and project managers in the public sector to bid writers for […]
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