+44 (0)1273 732 888
Blog
Microsoft to improve 'buying experience at retail'. (That's 'shopping' to you and me.)
Author : Rob Ashton
Posted : 13 / 02 / 09
Share this:
Microsoft has announced it’s to open its own shops, in a clear bid to grab a slice of the Apple retail action.
Apple trades on its image as the quintessence of cool: all innovative design and sleek lines. Microsoft may face an uphill battle in this respect, at least if its press release announcing the move is anything to go by.
It quotes Kevin Turner, Microsoft’s chief operating officer, as saying:
We’re working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere.
‘What?’ you may ask. Good question.
I was going to offer a translation, but I’m afraid it’s stumped me. Some ‘clear, simple and straightforward’ language might be a good start, Mr Turner.
Advice and tips (161)
Grammar (62)
Choose your words wisely (46)
Plain English (27)
Language abuse (22)
Email (22)
60-second fix (21)
Report writing (20)
Uncategorised (19)
Bids and tenders (19)
Reader-centred writing (17)
Psychology and linguistics (17)
Technology (16)
Punctuation (15)
Online and social media (15)
Podcast (15)
Spellings (13)
News from Emphasis (12)
Technical writing (12)
Jargon (11)
International issues (11)
Presentations and speeches (10)
Customer relations (9)
Numbers and finance (9)
Design and formatting (9)
Letters and CVs (8)
Courses for companies (7)
Proofreading (7)
Videos (7)
Quizzes (6)
Twitter (5)
Graduates (5)
Writing for media (5)
Advertising (5)
Literacy and education (5)
Legal writing (4)
Writing news stories (4)
Style guide (4)
Development of English (4)
Wordplay (4)
PDF downloads (3)
MCA (3)
Partners (3)
Tutorial (2)
Pitches and proposals (2)
FAQ (2)
Conferences and exhibitions (2)
Editing (1)
Book reviews (1)
More topics