Featured course

Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

$

Bid, tender and sales-proposal writing

$

Writing exceptional board reports

$

Policy and procedure writing

$

Storytelling in business

$

High-impact business writing with AI

$

View all courses

5
Greta Solomon

Rethinking creativity: a Q&A with Greta Solomon

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

More from the blog

5

Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

$

AI

$

Business writing essentials

$

Writing to the board

$

Writing to customers

$

Writing for marketing

$

Technical writing

$

Professional email writing

$

Business report writing

$

Corporate communications

$

View all resources

5

FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

Explore our FAQs

$

Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

$

Our approach

$

Our writing analysis

$

Coaching enquiry

$

AI Ready

$

Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

$

Our people

$

Our clients

$

Case studies

$

Courses

Resources

FAQs

About Us

Blog

When should you use a thesaurus?

Do you have one of those friends that you love to bits but whose every word should be taken with an enormous bag of salt? Well, that’s basically the relationship you should have with your thesaurus. Love it, but with caution.

Next time you reach for it, first ask yourself why. If it’s because you’re looking for a longer word in the hope of impressing your reader, stop right there. Readers judge writers who use simple language as more intelligent than those who needlessly pick long words, according to research by Professor Daniel Oppenheimer of Princeton University.

But the real danger of the thesaurus lies in the fact that each word it contains is out of context, and words don’t work well alone. Every word, however closely related to another it may be, has its own unique connotations: as David Crystal puts it, ‘[the thesaurus] contains no true synonyms’.

In his book Words Words Words, Crystal compares the apparent equals youngsters and youths, and asks: ‘Which group would worry you?’ And isn’t it true that you’d expect youngsters to be innocently playing in the park, while youths in hoodies skulk in the bushes?

And suppose a colleague was about to email you ‘I want to hold a meeting soon’, but then got thesaurus-happy and instead sent:

I ache to carry on a tryst lickety-split.

Well, that’s a harassment case waiting to happen, surely.

The best description of the thesaurus’s function comes from Professor Simeon Potter, a Fellow of the Royal Society of Literature and an Honorary Fellow of the Institute of Linguistics. He said of thesauri (yes, thesauri): ‘[they’re] a good reminder of words momentarily forgotten, but a bad guide to words previously unknown.’

If you know a word, you can recognise its suitability. If you take your old friend’s word for it, you could end up with a sentence that assumes a bizarre life of its own.

And, for anyone still doubting the dangers of thesaurus over-reliance, take a friendly tip and consider this case study.

Subscribe

Expert advice to your inbox